Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Seducer’s purpose in life is to make people feel special

The Seducer is all about intimacy and connection, and to make their customers feel special. The name might imply that The Seducer is only about romance, sensuality and seductiveness however, the main focus of The Seducer is to create close and lasting relationships, to achieve intimacy, luxury or indulgence. The Seducer encompasses all 5 states of love, which include; parental, familial, friendships, spiritual, and romantic.

Your Desire

to have connected relationships

Your Goal

to have loving and committed relationships

Your Strategy

to be desired

Your Motto

all you need is love

Your Fear

being alone, unwanted and unloved

Your Achilles Heel

the desire to please others, whether it's good for you or not

Brand Culture


Brand Voice


Brand Experience


The Seducer Mood Board and Brand Voice

The Seducer Brand Personality Archetype

Family Members

The Seducer Family is made up from the main Seducer Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Seducer Archetype. 

Take the Test to see other Seducer Brands.

Take the Test to uncover examples of a Seducer as a Personal Brand.

Take the Test and unlock the perfect colour palette for a Seducer Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for a Seducer. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.