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Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Explorer’s purpose in life is to enjoy freedom, adventure and discovery

The Explorer is constantly seeking self-realisation. They want to discover, explore and be themselves. They yearn for freedom, being able to be who they want to be without boundaries. Explorers need to have purpose or meaning in their life. By exploring and learning from the world around it, The Explorer strives to answer the big life questions such as “Why am I here? What is my purpose?” The Explorer is focused on self-discovery and self-sufficiency and achieves this through being curious, adventurous and intrepid.

Your Desire

the freedom to explore and discover

Your Goal

to enjoy an exciting and fulfilling life

Your Strategy

discover the road less travelled

Your Motto

blaze your own trail

Your Fear

feeling trapped

Your Achilles Heel

aimless wandering, not able to commit

Brand Culture

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Brand Voice

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Brand Experience

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The Explorer Mood Board and Brand Voice

The Explorer Brand Personality Archetype

Family Members

The Explorer Family is made up from the main Explorer Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Explorer Archetype. 

Take the Test to see other Explorer Brands. 

Take the Test to uncover examples of a Explorer as a Personal Brand. 

Take the Test and unlock the perfect colour palette for a Explorer Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for a Explorer. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.