Build your brand with personality!

Since humans could communicate, we have been telling stories.

Stories that capture our attention, evoke emotion and connect us. Whether they are stories told around a campfire, passed down from father to son, fairytales or found in the Bible, stories are a big part of what makes us human.

When we look closer at these stories, there are certain characters that keep popping up. Whether it’s an innocent maiden, a knight in shining armour, a wise old man or a magical fairy, somehow we understand their personalities and identify with them.

Our job as brand specialists is to create this same connection between customers and your business. This is our task, and we are pleased to say that we are up for the challenge. This is why we developed Brand Personalities. It is a powerful word association system developed by Debbie O, brand strategist, to help build strong and powerful brands.

So, what’s your Brand Personality?

12 Personality Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.

Brand Personalities are incredibly useful when strategically developing and creating brands that have meaning.

These personalities help brands connect with individuals and target audiences. To start this process, we need to identify the primary Brand Archetype or Brand Personality. This is the inherent Brand Personality that people relate to when they look at a brand to assess if it is attractive to them.

How to find your Brand Personality

To determine what Brand Personality your business or personal brand is, we take you through a word association system. We call it a ‘game’ as when you know the outcome, it really is quite fun and adds an immense amount of clarity to your business.

The process, however, is not an easy one. You have to dig deep and think long and hard about what your business is essentially about, not about what you do.

The challenge is to send the correct brand message so that your customers think about the attributes that you want them to.

Debbie O can be contracted to perform individual or team Brand Personality assessments.

If however, you think you can go it alone, give our online Brand Personalities game a try. You get two turns in the system, but if you don’t get a result, you can always contact us to get a definitive answer.

Brand Magic® Masterclass

Are you confused about branding?

Do you want to build a business with more impact, customer buy-in, loyalty, raving fans and ultimately more profit? The online Brand Magic Masterclass program could be for you.

This hands-on and practical program will teach you all you need to know about building a brand for your business. With 11 modules and only 2 that relate to the visual aspects of a brand, you will soon realise that there is more to your brand than a logo.

With 6 months access you will be able to go through the program as fast or as slow as you’d like, and with all of the supporting documentation, resources and support group, you will undoubtedly learn a stack of strategies to implement into your business to boost you from ordinary to extraordinary.

Put pen to paper!

Not ready to commit to the program?

You can purchase the Brand Magic® hardcover workbook on its own to get you started! It contains:

  • 16 worksheets that help you build your own brand strategy,
  • the Brand Personalities profile chart,
  • inspiring quotes, and
  • note pages for those ah-ha moments!

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.