Stories that capture our attention, evoke emotion and connect us. Whether they are stories told around a campfire, passed down from father to son, fairytales or found in the Bible, stories are a big part of what makes us human.
When we look closer at these stories, there are certain characters that keep popping up. Whether it’s an innocent maiden, a knight in shining armour, a wise old man or a magical fairy, somehow we understand their personalities and identify with them.
Our job as brand specialists is to create this same connection between customers and your business. This is our task, and we are pleased to say that we are up for the challenge. This is why we developed Brand Personalities. It is a powerful word association system developed by Debbie O, brand strategist, to help build strong and powerful brands.
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
These personalities help brands connect with individuals and target audiences. To start this process, we need to identify the primary Brand Archetype or Brand Personality. This is the inherent Brand Personality that people relate to when they look at a brand to assess if it is attractive to them.
To determine what Brand Personality your business or personal brand is, we take you through a word association system. We call it a ‘game’ as when you know the outcome, it really is quite fun and adds an immense amount of clarity to your business.
The process, however, is not an easy one. You have to dig deep and think long and hard about what your business is essentially about, not about what you do.
Debbie O can be contracted to perform individual or team Brand Personality assessments.
If however, you think you can go it alone, give our online Brand Personalities quiz a try. You get two turns in the system, but if you don’t get a result, you can always contact us to get a definitive answer.
Do you want to build a business with more impact, customer buy-in, loyalty, raving fans and ultimately more profit? The online Brand Magic Masterclass program could be for you.
This hands-on and practical program will teach you all you need to know about building a brand for your business. With 11 modules and only 2 that relate to the visual aspects of a brand, you will soon realise that there is more to your brand than a logo.
With 6 months access you will be able to go through the program as fast or as slow as you’d like, and with all of the supporting documentation, resources and support group, you will undoubtedly learn a stack of strategies to implement into your business to boost you from ordinary to extraordinary.
You can purchase the Brand Magic® hardcover workbook on its own to get you started! It contains:
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
We agree that the content on this site is pretty awesome which is why we love to share it with the world. However, it is licensed IP which has taken a lot of time to create, so it’s NOT OK to copy, distribute or claim it as your own.
If you would like to find out how you can legally use this IP in your business, please contact us at licence@brandpersonalities.com.au.
In the meantime, if you select to continue to view content this site you agree to our terms and conditions.
By continuing I agree that: