12 Personality Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
Brand Personalities are incredibly useful when strategically developing and creating brands that have meaning.
These personalities help brands connect with individuals and target audiences. To start this process, we need to identify the primary Brand Archetype or Brand Personality. This is the inherent Brand Personality that people relate to when they look at a brand to assess if it is attractive to them.
How to find your Brand Personality
To determine what Brand Personality your business or personal brand is, we take you through a word association system. We call it a ‘quiz’ as when you know the outcome, it really is quite fun and adds an immense amount of clarity to your business.
The process, however, is not an easy one. You have to dig deep and think long and hard about what your business is essentially about, not about what you do.
The challenge is to send the correct brand message so that your customers think about the attributes that you want them to.
Debbie O can be contracted to perform individual or team Brand Personality assessments.
If however, you think you can go it alone, give our online Brand Personalities quiz a try. You get two turns in the system, but if you don’t get a result, you can always contact us to get a definitive answer.