They inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more. The Hero wants to leave a legacy and doesn't mind sacrificing for it. This makes the Hero quick on its feet, making fast and smart decisions to save the world.
They encourage you to never run away from risk, but rather to face your fears and be the hunter, not the hunted. Motivating you to change the game and break new ground, even the music makes your heart beat faster as the car smashes through barriers and overcomes a media wall with negative words such as ‘no’, ‘stop’ and ‘loser’.
They are cheering you to make up your own mind, not to be a slave to time, but rather to be the one who ‘dares’.
At the forefront of all Hero brands Nike stands proud and courageous. Their slogan, “Just do it” sums up their focus. Nothing will happen unless you do something, so just do something. Anything. As something is better than nothing. Regardless of your size, shape or age, Nike wants to bring inspiration and innovation to all athletes, and they define an athlete as anyone with a body! You’ve got this, you can do this. Just do it!
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.