The Hero’s purpose in life is to improve the world

They inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more. The Hero wants to leave a legacy and doesn’t mind sacrificing for it. This makes the Hero quick on its feet, making fast and smart decisions to save the world.

Your Desire

to prove your worth through courageous acts

Your Goal

to improve the world

Your Strategy

do things for others

Your Motto

where there's a will, there's a way

Your Fear

weakness, vulnerability, being scared

Your Achilles Heel

arrogant and challenging

Brand Culture


Brand Voice


Brand Experience


Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.

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