Your Desire
to prove your worth through courageous acts
Your Goal
to improve the world
Your Strategy
do things for others
The Hero’s purpose in life is to improve the world
They inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more. The Hero wants to leave a legacy and doesn’t mind sacrificing for it. This makes the Hero quick on its feet, making fast and smart decisions to save the world.
Your Motto
where there's a will, there's a way
Your Fear
weakness, vulnerability, being scared
Your Achilles Heel
arrogant and challenging
Brand Culture
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Brand Voice
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Brand Experience
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Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
