Your Desire
the freedom to explore and discover
Your Goal
to enjoy an exciting and fulfilling life
Your Strategy
discover the road less travelled
The Explorer’s purpose in life is to enjoy freedom, adventure and discovery
The Explorer is constantly seeking self-realisation. They want to discover, explore and be themselves. They yearn for freedom, being able to be who they want to be without boundaries. Explorers need to have purpose or meaning in their life. By exploring and learning from the world around it, The Explorer strives to answer the big life questions such as “Why am I here? What is my purpose?” The Explorer is focused on self-discovery and self-sufficiency and achieves this through being curious, adventurous and intrepid.
Your Motto
blaze your own trail
Your Fear
feeling trapped
Your Achilles Heel
aimless wandering, not able to commit
Brand Culture
???
Brand Voice
???
Brand Experience
???
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
