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The Explorer’s purpose in life is to enjoy freedom, adventure and discovery

The Explorer is constantly seeking self-realisation. They want to discover, explore and be themselves. They yearn for freedom, being able to be who they want to be without boundaries. Explorers need to have purpose or meaning in their life. By exploring and learning from the world around it, The Explorer strives to answer the big life questions such as “Why am I here? What is my purpose?” The Explorer is focused on self-discovery and self-sufficiency and achieves this through being curious, adventurous and intrepid.

Your Desire

the freedom to explore and discover

Your Goal

to enjoy an exciting and fulfilling life

Your Strategy

discover the road less travelled

Your Motto

blaze your own trail

Your Fear

feeling trapped

Your Achilles Heel

aimless wandering, not able to commit

Brand Culture


Brand Voice


Brand Experience


The Explorer Mood Board and Brand Voice

The Explorer Brand Personality Archetype

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.