Your Desire
to find the truth
Your Goal
to use intelligence and analysis to understand the world
Your Strategy
seeking out information and knowledge
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Build a Brand with Personality
Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality.
The Sage’s purpose in life is to find the answers to their questions
The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true. They thrive on knowledge and being in the know, and they enjoy sharing their findings with others to help benefit everyone.
Your Motto
The truth will come out
Your Fear
being duped, misled or appearing ignorant
Your Achilles Heel
can study details forever and never act
Brand Culture
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Brand Voice
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Brand Experience
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The Sage Mood Board and Brand Voice
Family Members
The Sage Family is made up from the main Sage Brand Personality with six family members that you may feel fit your brand better. You can learn about the additional family members in the Brand Archetype Academy.
Take the Test to unlock great examples of the Sage Archetype.
Take the Test to see other Sage Brands.
Take the Test to uncover examples of a Sage as a Personal Brand.
Take the Test and unlock the perfect colour palette for a Sage Brand to resonate with their audience.
Take the Test to view samples of the ideal branding imagery to use for a Sage.
Five Senses
Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience.
Brand Archetype Academy
The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
