Your Desire
to create wonder and amazement
Your Goal
to make dreams come true
Your Strategy
create a vision and live by it
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Build a Brand with Personality
Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality.
Immerse yourself in The Magician
Think your brand is The Magician and want to learn more? We have a course to deep dive The Magician Brand Personality and learn how to turn the ordinary into the extraordinary.
The Magicians purpose in life is to transform the ordinary into the extraordinary
Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.
Your Motto
visionary builds what dreamers imagine
Your Fear
unintended negative consequences
Your Achilles Heel
becoming manipulative
Brand Culture
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Brand Voice
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Brand Experience
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The Magician Mood Board and Brand Voice
Family Members
The Magician Family is made up from the main Magician Brand Personality with six family members that you may feel fit your brand better. You can learn about the additional family members in the Brand Archetype Academy.
Take the Test to unlock great examples of the Magician Archetype.
Take the Test to see other Magician Brands.
Take the Test to uncover examples of a Magician as a Personal Brand.
Take the Test to uncover examples of a Magician as a Personal Brand.
Take the Test to view samples of the ideal branding imagery to use for a Magician.
Five Senses
Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience.
Brand Archetype Academy
The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
