Your Desire
to create wonder and amazement
Your Goal
to make dreams come true
Your Strategy
create a vision and live by it
The Magicians purpose in life is to transform the ordinary into the extraordinary
Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.
Your Motto
visionary builds what dreamers imagine
Your Fear
unintended negative consequences
Your Achilles Heel
becoming manipulative
Brand Culture
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Brand Voice
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Brand Experience
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Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
