Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Magicians purpose in life is to transform the ordinary into the extraordinary

Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.

Your Desire

to create wonder and amazement

Your Goal

to make dreams come true

Your Strategy

create a vision and live by it

Your Motto

visionary builds what dreamers imagine

Your Fear

unintended negative consequences

Your Achilles Heel

becoming manipulative

Brand Culture


Brand Voice


Brand Experience


The Magician Mood Board and Brand Voice

The Magician Brand Personality Archetype

Family Members

The Magician Family is made up from the main Magician Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Magician Archetype. 

Take the Test to see other Magician Brands. 

Take the Test to uncover examples of a Magician as a Personal Brand. 

Take the Test to uncover examples of a Magician as a Personal Brand. 

Take the Test to view samples of the ideal branding imagery to use for a Magician. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.