Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.
A visionary car for the future is now our reality. Tesla has looked to science, boundless opportunities and a purpose steeped in the value of green energy to come up with a truly magical car.
Transforming your driving experience, Tesla is also transforming the clean future of the world, not just through their cars but as part of their brand positioning. A true Magician Brand Personality if ever there was one.
The experiences that they create, the characters, the movies, the music – they really do own the happiest places on earth! Disney is complete wonder. They make the impossible, possible. They bring a vision to life, inspiring children and adults all over the world.
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.