The Magicians purpose in life is to transform the ordinary into the extraordinary
Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.
Your Desire
Your Goal
Your Strategy
Your Motto
Your Fear
Your Achilles Heel
The Magician could be the right identity for your brand if:
- the product or service is transformative
- its implicit promise is to transform customers
- it has a new-age quality
- it is consciousness-expanding
- it transforms confusion into clarity
- it is user-friendly
- has spiritual connotations
- it is a very new, contemporary product
- it is medium- to high-priced
- helps people transform their world, inspire change, expand consciousness.
Brand Culture
Brand Voice
Brand Experience
Tesla
Making the impossible possible - a car that runs without petrol and can drive its self, safely and efficiently – and look amazing? Unbelievable!
A visionary car for the future is now our reality. Tesla has looked to science, boundless opportunities and a purpose steeped in the value of green energy to come up with a truly magical car.
Transforming your driving experience, Tesla is also transforming the clean future of the world, not just through their cars but as part of their brand positioning. A true Magician Brand Personality if ever there was one.
Disney
There’s no doubt that Disney is the king of the magician brands! Everything they touch turns to magic.
The experiences that they create, the characters, the movies, the music – they really do own the happiest places on earth! Disney is complete wonder. They make the impossible, possible. They bring a vision to life, inspiring children and adults all over the world.
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
