Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Rebel’s purpose in life is to shake up the status quo

The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community. The Rebel is a countercultural force capable of releasing society’s taboos (sex, drugs, and rock ‘n’ roll anyone?) and does so by tapping into the shadowy part of human nature.

Your Desire

being revolutionary

Your Goal

to overturn what isn't working

Your Strategy

shake things up

Your Motto

rules are made to be broken

Your Fear

to be powerless or ineffectual

Your Achilles Heel

crossing over to the dark side, crime

Brand Culture


Brand Voice


Brand Experience


The Rebel Mood Board and Brand Voice

The Rebel Brand Personality Archetype

Rebel Family Members

The Rebel Family is made up from the main Rebel Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Rebel Archetype. 

Take the Test to see other Rebel Brands. 

Take the Test to uncover examples of a Rebel as a Personal Brand. 

Take the Test and unlock the perfect colour palette for a Rebel Brand to resonate with their audience.

Take the Test to view samples of the ideal branding imagery to use for a Rebel. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.