The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community. The Rebel is a countercultural force capable of releasing society’s taboos (sex, drugs, and rock ‘n’ roll anyone?) and does so by tapping into the shadowy part of human nature.
As the most tattooed logo in the world, this brand bucks the status quo and offers its clients an opportunity to harness an alter ego that they otherwise would never experience.
Just the name Virgin is outlandish and rebelling against the boundaries of acceptability – keeping in mind that this would have been an incredibly rebellious name back in the 80’s. Always pushing the boundaries they have cemented themselves as the rebel airline that chooses to do things differently.
Legend has it that Branson and business partner Powell saw themselves as business virgins which lead to the name. Whether in banking, travel, entertainment, health and fitness or communications the Virgin brand has become one of the most disruptive brands with an insatiable curiosity to become early adopters of, well, pretty much everything!
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.