The Rebel’s purpose in life is to shake up the status quo

The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community. The Rebel is a countercultural force capable of releasing society’s taboos (sex, drugs, and rock ‘n’ roll anyone?) and does so by tapping into the shadowy part of human nature.

Your Desire

being revolutionary

Your Goal

to overturn what isn't working

Your Strategy

shake things up

Your Motto

rules are made to be broken

Your Fear

to be powerless or ineffectual

Your Achilles Heel

crossing over to the dark side, crime

Brand Culture

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Brand Voice

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Brand Experience

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Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.