Your Desire
being revolutionary
Your Goal
to overturn what isn't working
Your Strategy
shake things up
The Rebel’s purpose in life is to shake up the status quo
The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community. The Rebel is a countercultural force capable of releasing society’s taboos (sex, drugs, and rock ‘n’ roll anyone?) and does so by tapping into the shadowy part of human nature.
Your Motto
rules are made to be broken
Your Fear
to be powerless or ineffectual
Your Achilles Heel
crossing over to the dark side, crime
Brand Culture
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Brand Voice
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Brand Experience
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Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
