The Seducer's purpose in life is to make people feel special

The Seducer is all about intimacy and connection, and to make their customers feel special. The name might imply that The Seducer is only about romance, sensuality and seductiveness however, the main focus of The Seducer is to create close and lasting relationships, to achieve intimacy, luxury or indulgence. The Seducer encompasses all 5 states of love, which include; parental, familial, friendships, spiritual, and romantic.

Your Desire

to have connected relationships

Your Goal

to have loving and committed relationships

Your Strategy

to be desired

Your Motto

all you need is love

Your Fear

being alone, unwanted and unloved

Your Achilles Heel

the desire to please others, whether it's good for you or not

You don't need someone to complete you. You only need someone to accept you completely.

The Seducer archetype may be right for your brand identity if:

  • it helps people belong, find friends or partners
  • its function is to help people have a good time
  • it is moderately to high priced
  • it is produced by a freewheeling, fun-loving organisational structure
  • it needs to differentiate itself from self-important, overconfident brands
  • helps people feel appreciated, belong, connect, enjoy intimacy, build relationships.

Brand Culture

connected and relationship focused

Brand Voice

sultry, seductive and enticing

Brand Experience

warm, welcoming and special

Seducer Archetype Examples


They are sexy, indulgent and oh so seductive.

You can't help but turn your head when one drives by. Ferrari harnesses The Seducer Brand Personality by tapping into the attraction of owning this expensive, sleek, fast car. The strong emotion of sensuality and seductiveness makes owning or driving a Ferrari an experience all of its own.

Victoria's Secret

There is no doubt that Victoria's Secret is the Seducer brand.

Not only are their products provocative, indulgent and sensual, but they are designed to make the wearers of these skimpy garments feel sexy and passionate. Their adverts and imagery invite consumers to fantasise and desire their products all the while creating an intimate shopping experience with mood lighting, flowing displays and welcoming interiors.

Other Seducer Brands

Personal Brand Examples

Daniella LaPorte

The Seducer Brand Colours






Seducer Archetype Imagery

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.