The Seducer is all about intimacy and connection, and to make their customers feel special. The name might imply that The Seducer is only about romance, sensuality and seductiveness however, the main focus of The Seducer is to create close and lasting relationships, to achieve intimacy, luxury or indulgence. The Seducer encompasses all 5 states of love, which include; parental, familial, friendships, spiritual, and romantic.
You can't help but turn your head when one drives by. Ferrari harnesses The Seducer Brand Personality by tapping into the attraction of owning this expensive, sleek, fast car. The strong emotion of sensuality and seductiveness makes owning or driving a Ferrari an experience all of its own.
Not only are their products provocative, indulgent and sensual, but they are designed to make the wearers of these skimpy garments feel sexy and passionate. Their adverts and imagery invite consumers to fantasise and desire their products all the while creating an intimate shopping experience with mood lighting, flowing displays and welcoming interiors.
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.