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Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Creator’s purpose in life is to see new ideas take shape and to see visions realised 

The Creator personality loves anything unique or unusual. They are attracted to clever innovation and visionary creations. They strive to demonstrate their unconventional thinking, innovation and individuality.

Your Motto

your only limitation is your imagination

Your Fear

creative block

Your Achilles Heel


Your Desire

to create the perfect product or service

Your Goal

turn ideas into reality

Your Strategy

brainstorm and use creative thinking to problem solve

Brand Culture


Brand Voice


Brand Experience


The Creator Mood Board and Brand Voice

The Creator Brand Personality Archetype







Ideas to reality






Creator Family Members

The Creator Family is made up from the main Creator Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Creator Archetype. 

Take the Test to see other Creator Brands.

Take the Test to uncover examples of a Creator as a Personal Brand.

Take the Test and unlock the perfect colour palette for a Creator Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for a Creator. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.