Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Innocent’s purpose in life is to live in harmony

The Innocent is an optimist who will always look for and find the good in people and life. They enjoy the simple things. They will stop to smell the roses and smile at strangers. They are slow to judge and quick to forgive. Free of corruption, the Innocent seeks harmony in the world.

Your Desire

for the world to live in gratitude, peace and harmony

Your Goal

to help others

Your Strategy

to do the right thing and be optimistic

Your Motto

the glass is half full (not empty)

Your Fear

to be punished for doing something wrong

Your Achilles Heel

being naive or gullible

Brand Culture


Brand Voice


Brand Experience


The Innocent Mood Board and Brand Voice

The Innocent Brand Personality Archetype

Family Members

The Innocent Family is made up from the main Innocent Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Innocent Archetype. 

Take the Test to see other Innocent Brands. 

Take the Test to see other Innocent Brands. 

Take the Test and unlock the perfect colour palette for an Innocent Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for an Innocent. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.