Your Desire
for the world to live in love, peace and happiness
Your Goal
to help others
Your Strategy
to do the right thing and be optimistic
The Innocent’s purpose in life is to live in harmony
The Innocent is an optimist who can only see the good in people and life. They enjoy the simple things – stop to smell the roses and smile at strangers. They are pure at heart and in action, so are slow to judge and quick to forgive. Free of corruption, the Innocent seeks harmony in the world.
Your Motto
the glass is half full (not empty)
Your Fear
to be punished for doing something wrong
Your Achilles Heel
being naive or gullible
Brand Culture
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Brand Voice
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Brand Experience
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Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
