Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Neighbour’s purpose in life is to be accepted and belong

This also results in The Neighbour (also known as The Everyman or Everywoman) accepting and embracing others. They like being around people who know and accept them and enjoy good-natured humour and laidback charm. Welcoming and inviting, The Neighbour is often family focused and generally serves a basic need that is not extravagant or over the top.

Your Desire

to be dependable and trustworthy

Your Goal

to belong

Your Strategy

to be down to earth and a straight shooter

Your Motto

community and family are everything

Your Fear

to be left out

Your Achilles Heel

losing one's own self in an effort to blend in

Brand Culture


Brand Voice


Brand Experience


The Neighbour Mood Board and Brand Voice

The Neighbour Brand Personality Archetype

Family Members

The Neighbour Family is made up from the main Neighbour Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Neighbour Archetype. 

Take the Test to see other Neighbour Brands. 

Take the Test to uncover examples of a Neighbour as a Personal Brand. 

Take the Test and unlock the perfect colour palette for a Neighbour Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for a Neighbour. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.