The Neighbour’s purpose in life is to be accepted and belong

This also results in The Neighbour (also known as The Everyman or Everywoman) accepting and embracing others. They like being around people who know and accept them and enjoy good-natured humour and laidback charm. Welcoming and inviting, The Neighbour is often family focused and generally serves a basic need that is not extravagant or over the top.

Your Desire

to be dependable and trustworthy

Your Goal

to belong

Your Strategy

to be down to earth and a straight shooter

Your Motto

community and family are everything

Your Fear

to be left out

Your Achilles Heel

losing one's own self in an effort to blend in

Brand Culture


Brand Voice


Brand Experience


Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.

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