Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Sage’s purpose in life is to find the answers to their questions

The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true. They thrive on knowledge and being in the know, and they enjoy sharing their findings with others to help benefit everyone.

Your Desire

to find the truth

Your Goal

to use intelligence and analysis to understand the world

Your Strategy

seeking out information and knowledge

Your Motto

The truth will come out

Your Fear

being duped, misled or appearing ignorant

Your Achilles Heel

can study details forever and never act

Brand Culture


Brand Voice


Brand Experience


The Sage Mood Board and Brand Voice

The Sage Brand Personality Archetype

Family Members

The Sage Family is made up from the main Sage Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Sage Archetype. 

Take the Test to see other Sage Brands.

Take the Test to uncover examples of a Sage as a Personal Brand.

Take the Test and unlock the perfect colour palette for a Sage Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for a Sage. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.