Your Desire
to find the truth
Your Goal
to use intelligence and analysis to understand the world
Your Strategy
seeking out information and knowledge
Your free bag of tricks will be emailed!
The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true. They thrive on knowledge and being in the know, and they enjoy sharing their findings with others to help benefit everyone.
to find the truth
to use intelligence and analysis to understand the world
seeking out information and knowledge
The truth will come out
being duped, misled or appearing ignorant
can study details forever and never act
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Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.