The Sage’s purpose in life is to find the answers to their questions

The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true. They thrive on knowledge and being in the know, and they enjoy sharing their findings with others to help benefit everyone.

Your Desire

to find the truth

Your Goal

to use intelligence and analysis to understand the world

Your Strategy

seeking out information and knowledge

Your Motto

The truth will come out

Your Fear

being duped, misled or appearing ignorant

Your Achilles Heel

can study details forever and never act

Brand Culture


Brand Voice


Brand Experience


The Sage Mood Board and Brand Voice

The Sage Brand Personality Archetype

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.