The Magicians purpose in life is to transform the ordinary into the extraordinary

Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.

Your Desire

to create wonder and amazement

Your Goal

to make dreams come true

Your Strategy

create a vision and live by it

Your Motto

visionary builds what dreamers imagine

Your Fear

unintended negative consequences

Your Achilles Heel

becoming manipulative

Brand Culture


Brand Voice


Brand Experience


The Magician Mood Board and Brand Voice

The Magician Brand Personality Archetype

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.