Your Desire
to enjoy life and have fun doing it
Your Goal
to bring laughter, fun and joy to the world
Your Strategy
to be curious, playful and funny
The Entertainer’s purpose in life is to make people feel good, lighten the mood and enjoy themselves
Entertainers bring out the playful attributes of the inner child encouraging impulsive and unrestrained behaviour. Entertainers enjoy standing out and encourage people to laugh with them. They have the ability to diffuse situations by using their quick wit and humour.
Your Motto
life is too short to be serious
Your Fear
boredom
Your Achilles Heel
staying on task and being frivolous
Brand Culture
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Brand Voice
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Brand Experience
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Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
