The Entertainer's purpose in life is to make people feel good,lighten the mood and enjoy themselves

Entertainers bring out the playful attributes of the inner child encouraging impulsive and unrestrained behaviour. Entertainers enjoy standing out and encourage people to laugh with them. They have the ability to diffuse situations by using their quick wit and humour.

Your Desire

to enjoy life and have fun doing it

Your Goal

to bring laughter, fun and joy to the world

Your Strategy

to be curious, playful and funny

Your Motto

life is too short to be serious

Your Fear


Your Achilles Heel

staying on task and being frivolous

Laughter is an instant vacation

The Entertainer archetype may be right for your brand identity if:

  • it gives people a sense of belonging
  • it helps people have a good time
  • is low or moderately priced
  • is produced by a fun-loving company
  • it needs to be differentiated from self-important, overconfident established brands
  • it helps people have a good time or enjoy what they are doing, allowing people to be more impulsive and spontaneous.

Brand Culture

to laugh, have fun and be curious

Brand Voice

excited, energetic and often loud

Brand Experience

witty, humorous and entertaining

Entertainer Archetype Examples


This advert for Kia with actress Melissa McCarthy embodies all that The Entertainer stands for.

Taking serious environmental issues and reframing them with tongue in cheek, light-hearted storytelling that engages the viewer. The message then stresses that it may be hard to be an eco-warrior, however, it's easy to drive like one when you drive an Eco Hybrid.


With spokesperson Big Red at the helm, you know that there is always something entertaining going on with his band of crispy, nutty and delicious friends.

Somehow, they always find themselves in situations where people just want to eat them! Always funny, always engaging, M&M's has been able to craft ongoing storytelling through their characters and embrace The Entertainer Brand Personality at the same time.

Other Entertainer Brands

Personal Brand Examples

Ellen Degeneres
Robin Williams
Ellen Degeneres
Charlie Chaplin

The Entertainer Brand Colours






Entertainer Archetype Imagery

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.