Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Entertainer’s purpose in life is to make people feel good, lighten the mood and enjoy themselves

Entertainers bring out the playful attributes of the inner child encouraging impulsive and unrestrained behaviour. Entertainers enjoy standing out and encourage people to laugh with them. They have the ability to diffuse situations by using their quick wit and humour.

Your Desire

to enjoy life and have fun doing it

Your Goal

to bring laughter, fun and joy to the world

Your Strategy

to be curious, playful and funny

Your Motto

life is too short to be serious

Your Fear


Your Achilles Heel

staying on task and being frivolous

Brand Culture


Brand Voice


Brand Experience


The Entertainer Mood Board and Brand Voice​

The Entertainer Brand Personality Archetype

Family Members

The Entertainer Family is made up from the main Entertainer Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Entertainer Archetype. 

Take the Test to see other Entertainer Brands. 

Take the Test to uncover examples of a Entertainer as a Personal Brand. 

Take the Test and unlock the perfect colour palette for a Entertainer Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for an Entertainer. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.