Entertainers bring out the playful attributes of the inner child encouraging impulsive and unrestrained behaviour. Entertainers enjoy standing out and encourage people to laugh with them. They have the ability to diffuse situations by using their quick wit and humour.
Taking serious environmental issues and reframing them with tongue in cheek, light-hearted storytelling that engages the viewer. The message then stresses that it may be hard to be an eco-warrior, however, it's easy to drive like one when you drive an Eco Hybrid.
Somehow, they always find themselves in situations where people just want to eat them! Always funny, always engaging, M&M's has been able to craft ongoing storytelling through their characters and embrace The Entertainer Brand Personality at the same time.
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.