The Creator archetype may be right for your brand identity if:

• it promotes self-expression, gives customers choices and options, helps foster innovation or is artistic in design
• you want to differentiate it from a "do-it-all" brand that leaves little room for the imagination
• your product has a do-it-yourself aspect that saves money
• your customer has the time to be creative
• your organisation has a creative culture
• help customers express or create, and foster their imagination.

Honda

Clever, pioneering and demonstrating their level of expertise without having to show the car driving through the city, country and everywhere else that you see other car advertisements take their vehicles is creative, out of the box thinking and highly ingenious.

Completely different to all other car advertisements, Honda takes their brand to a new level connecting the intelligent buyer who loves new and innovative products with their brand through imaginative, visionary marketing that skilfully tells a story of 'Fulfilling the Power of Dreams'.

Lego

Who would have thought that a company that produces small little blocks of plastic that fit together would be named in 2017 as the most powerful brand in the world?

Beating Google, Apple, Nike, Coca-Cola and McDonald's, Lego sits on the top of the branding pile due to their unwavering commitment to creativity, imagination, unlimited potential, discovery and constructivism. These small blocks of plastic coupled with a little imagination could become a racing car, castle or fortress.

Lego is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning which makes them the perfect Creator Brand Personality.