The Creators’s purpose in life is to see new ideas take shape and to see visions realised 

The Creator personality loves anything unique or unusual. They are attracted to clever innovation and visionary creations. They strive to demonstrate their unconventional thinking, innovation and individuality.

Your Desire

to create the perfect product or service

Your Goal

turn ideas into reality

Your Strategy

brainstorm and use creative thinking to problem solve

Your Motto

your only limitation is your imagination

Your Fear

creative block

Your Achilles Heel


Brand Culture


Brand Voice


Brand Experience


Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.