The Caregiver archetype may be right for your brand identity if:

• it gives customers a competitive advantage
• it supports families (products from fast-food to minivans) or is associated with nurturing (e.g. cookies, teaching materials)
• it serves the public sector, e.g. health care, education, aid programs and other caregiving fields
• helps people stay connected with and care about others
• helps people care for themselves with support and nurturing
• is a non-profit or charitable cause that shows kindness with gentle understanding.

Volvo

Volvo is not a car company. It’s a people company.

With people at the forefront of everything they do, Volvo prides itself on the status of being known as the safest car brand. Everything that they do and say focuses on producing a vehicle that will convey passengers to their destination safely, each and every time. Embodying the attributes of the Caregiver, Volvo is about safety, security and care.

Thankyou.

Thankyou is a social enterprise like no other.

They believe that they can end global poverty in this lifetime, by harnessing the power of the people. That's why Thankyou commits 100% of the profit from their products to help people in need. Starting with bottled water that helped fund water systems in third world countries, Thankyou has expanded to include products that support hygiene and nutrition.

Almost a billion people live in extreme poverty, while six billion people don't. They reckon that the six billion of us could work together to put an end to global poverty, for good.