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Build a Brand with Personality

Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality. 

The Caregiver’s purpose in life is to help others

This Brand Personality aims to make people feel secure or nurtured and is focused on generosity and compassion. Caregiver brands give entirely of themselves to make sure others are taken care of.

Your Desire

to care, protect and nuture

Your Goal

to help others

Your Strategy

do things for others

Your Motto

treat others the way you want to be treated

Your Fear

neglect, instability and ingratitude

Your Achilles Heel

martyrdom and being exploited

Brand Culture


Brand Voice


Brand Experience


The Caregiver Mood Board and Brand Voice

The Caregiver Brand Personality Archetype

Caregiver Family Members

The Caregiver Family is made up from the main Caregiver Brand Personality with six family members that you may feel fit your brand better.  You can learn about the additional family members in the Brand Archetype Academy.

Take the Test to unlock great examples of the Caregiver Archetype. 

Take the Test to see other Caregiver Brands. 

Take the Test to uncover examples of a Caregiver as a Personal Brand. 

Take the Test and unlock the perfect colour palette for a Caregiver Brand to resonate with their audience. 

Take the Test to view samples of the ideal branding imagery to use for a Caregiver. 

Five Senses

Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience. 

Brand Archetype Academy

The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.

Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.