Talking with Tiz
Debbie and Tiz had a chat about Tiz’s experience using Brand Archetypes in her business.
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Archetype Anecdotes
Let’s delve into case-studies for Brand Personalities.
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The Hero Brand Delivering Dreams
In a world filled with challenges and obstacles, there’s a shining beacon of hope that stands out among the rest: FedEx. Much more than just a delivery service.
The Innocent Brand Delighting Your Imagination
Pinterest isn’t just about finding ideas; it’s about feeding our imagination, sparking our creativity, and indulging our innocent desires.
Our favourite ‘Friends’ and their Brand Archetypes
We take a look at why the characters from the hit TV show Friends are so well loved…
An Explorer that has balls!
A company selling death-defying, adrenaline fuelled, eye-watering moments… Well, technology.
What is the dumbest name for a water company?
A brand that rebels against everything we think we know, shakes up the status quo and pushes the boundary.
Do you give a crap?
Their witty name not only refers to your (hopefully) daily ablutions but also how much you care about social justice.
Brand with Personality
Since time began, stories about powerful kings, wise old men and innocent maidens have captured our imagination and taken us on a journey of intrigue, nostalgia, fear, love, victory or self discovery. These larger than life personalities are easy to remember and identify with.