Defying Gravity: How to Soar Above the Competition with Your Personal Brand
What can we learn about using archetypes in personal branding from the characters of Wicked?
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Archetype Anecdotes
Let’s delve into case-studies for Brand Personalities.
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Talking with Tiz
Debbie and Tiz had a chat about Tiz’s experience using Brand Archetypes in her business.
The Hero Brand Delivering Dreams
In a world filled with challenges and obstacles, there’s a shining beacon of hope that stands out among the rest: FedEx. Much more than just a delivery service.
The Innocent Brand Delighting Your Imagination
Pinterest isn’t just about finding ideas; it’s about feeding our imagination, sparking our creativity, and indulging our innocent desires.
Our favourite ‘Friends’ and their Brand Archetypes
We take a look at why the characters from the hit TV show Friends are so well loved…
An Explorer that has balls!
A company selling death-defying, adrenaline fuelled, eye-watering moments… Well, technology.
What is the dumbest name for a water company?
A brand that rebels against everything we think we know, shakes up the status quo and pushes the boundary.
Do you give a crap?
Their witty name not only refers to your (hopefully) daily ablutions but also how much you care about social justice.
The top 7 personal brands of tennis.
Did you know that tennis is one of the few sports where personal branding has become more common than other sports.