GoPro as a company sells technology in the form of a light weight, small and durable camera. But what they really sell is the ability to capture death-defying, adrenaline fuelled, eye-watering moments that make our hearts race and our stomachs drop.
For adventurers around the world, this is a ‘must-have’ accessory if you are serious about exploring the limits.
Why we love Go Pro
Whether adventure is your thing or not, you can live vicariously through the incredible images and videos captured on a GoPro, and the best part? They are experts when it comes to customer curated content. Most of the footage used in GoPro adverts are filmed by their users. Not only is this engaging their audience to film their every moment of adventure, but it also makes the GoPro the go-to camera to capture all these amazing moments. GoPros aren’t just a way to take videos; they are a way to have an experience.
GoPro is always finding ways to connect, engage and reward their audience. Their GoPro Awards are no different. Not only are they speaking to the ego of their audience who would love to show the world the crazy things that they have done, but they are also getting the cheapest form of advertising on the planet – and their customers are happy to share.
It would come as no surprise that their social media curation and following is exceptional. You simply look at their Instagram and feel the desire to hit the open road or do something out of the ordinary.
GoPro also highlights a number of really good causes on their website which they actively support themselves. These range from environment to social and a whole heap in between. Check them out.
Their adverts always have a sense of adventure and unforgettable experiences. They connect the audience with heart thumping emotion making them feel that they are witnessing something exceptional. With 10.4Million YouTube followers, this is one platform of theirs you should check out to see how well their branding is resonating with their audience.
It’s clear why GoPro is the Explorer Brand Personality.
