How strong is your rebel radar?
Do your eyeballs twitch when you hear the f-bomb dropped, or tut-tut when you see a young person covered in tattoos? Or do you embrace the rebellion and freedom with a full blown fuck yeh? Time to dive into a brand that rebels against everything we think we know to be true.
Introducing Liquid Death – a brand that embodies all the personality attributes of The Rebel! They are shaking up the status quo, pushing the boundaries of conformity and use humour to add shock value to all of their interactions.
PS: We apologise in advance for the rabbit hole you are about to go down.
Liquid Death
Liquid Death is a shockingly awesome water in a can brand. You heard me right. They sell water! As owner Mike Cessario shares “I wondered what the dumbest name for a water company could be and Liquid Death is what I settled on.”
The reason why Mike started Liquid Death was because he witnessed first hand while backstage at a rock concert, how band members drank out of energy drink cans which were actually filled with water. This got him thinking…
Why we love the Rebel, Liquid Death…
Traditionally water is boring. It’s hard to get kids to drink it and to be fair, getting our recommended 2lts a day is a total chore. Until Liquid Death of course!
With a tag line of “murder your thirst’ and cans depicting sculls, this brand is breaking all the rules. Their marketing is cutting edge, sometimes shocking but always daring and pushing the boundaries – a true rebel!
Liquid Death has found a way to appeal to customers young and old. In fact, they almost have cult like followers. They encourage customers to create a Liquid Death Skulls account and start stacking skulls every time they murder their thirst. Customers earn skulls for buying, sharing, and shamelessly promoting Liquid Death. Then, they can trade in their skulls for even cooler free sh*t.
If that’s not enough commitment for you, then you can join the Liquid Death Country Club where you ‘sell your soul to join. Contract binding* for all eternity. They promise subscribers exclusive merch, early access to stuff, invites to special events and all kinds of other cool sh*t that they can’t even tell us about yet! Ready to sell your soul yet?
Liquid Death receives thousands of complaints – so they turn them into marketing gold including this comment of “The day I drink canned water is the day I cut my own d**k off” which was also turned into a song off their Greatest Hates album. Listen to the album on Spotify!
Introducing Liquid Death’s Greatest Hates, Vol. 3! Bop to 10 delightful, spiteful tracks featuring lyrics written entirely by real internet haters. They recycled internet hate garbage into dance-pop gold. Yes, every word in this song came from real comments typed by real internet trolls.
Another online hate message was turned into a marketing video where Liquid Death literally tested the theory as to whether people would rather lick sweat off a fat guys back – watch the promo – it’s gold!
Harley Davidson is well known for being the most tattooed logo in the world, however the new Liquid Death skull on skull tattoo is potentially going to give it a run for it’s money. This is commitment!
If this hasn’t send you down a rabbit hole, then I don’t know what will. Well maybe I do. How about this page on the Liquid Death website called Timewaster 5000. It is a page dedicated to you killing time by watching every dumb thing that they have ever made.Yes! I watched it all!Anyone else feel an unquenchable thirst coming on just as an excuse to buy some Liquid Death?
