Your Desire
being in control
Your Goal
create a prosperous, successful company or community
Your Strategy
exercise power and influence
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Build a Brand with Personality
Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality.
Immerse yourself in The Ruler
Think your brand is The Ruler and want to learn more? We have a course to deep dive The Ruler Brand Personality and learn how to lead your team to success.
The Ruler’s purpose in life is to be a role model
The Ruler takes control and is motivated by maintaining high standards and priding themselves on being a leader in their industry. They want to create an environment of prosperity, security and stability. They are a big believer that rules are meant to be kept and that policy and procedures are necessary to maintain order.
Your Motto
power isn't everything, it's the only thing
Your Fear
chaos, being overthrown
Your Achilles Heel
being authoritarian, unable to delegate
Brand Culture
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Brand Voice
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Brand Experience
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The Ruler Mood Board and Brand Voice
Family Members
The Ruler Family is made up from the main ruler Brand Personality with six family members that you may feel fit your brand better. You can learn about the additional family members in the Brand Archetype Academy.
Take the Test to unlock great examples of the Ruler Archetype.
Take the Test to see other Ruler Brands.
Take the Test to uncover examples of a Ruler as a Personal Brand.
Take the Test and unlock the perfect colour palette for a Ruler Brand to resonate with their audience.
Take the Test to view samples of the ideal branding imagery to use for a Ruler.
Five Senses
Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience.
Brand Archetype Academy
The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
