Archetype Anecdotes

At a recent thought leadership breakfast, a powerful conversation unfolded around what it means to lead authentically. From the moment we sat down, one theme resonated deeply: authentic leadership is not a performance – it’s a practice. It’s about genuinely caring for your people, leading with integrity, showing vulnerability, not pretending to have all the answers, owning your mistakes and aligning your actions with your values. Among the ideas shared: It was a grounded and energising discussion – and

Last weekend, amid the chaos of unpacked boxes and nursing a stubborn bout of flu, I faced a birthday dilemma: how to secure my husband a cake worthy of celebration when I could barely lift my head off the pillow. So, I turned to Google and found a local cake shop offering online orders. As I scrolled through the options: Full (serves 12–16)Half (serves 6–8) andQuarter (serves 3–4) I paused at “Half.” My initial reaction? Surely “Half” must simply

We’ve all been there. You open Canva to whip up a quick social post or presentation. Before you know it, you’re 45 minutes deep into tweaking fonts, clicking through trending templates, and testing out a dozen different colour combos. It’s creative, it’s fun, it’s fast – but here’s the catch. Somewhere in that colourful chaos, your brand identity quietly slips out the back door. For business owners, especially those of us who live and breathe visual storytelling, staying on