The Magicians purpose in life is to transform the ordinary into the extraordinary

Magician organisations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation. The outcome of The Magician Brand Personality is amazement and wonder. They uncover solutions to create something from nothing — or turn a mess into a miracle.

Your Desire

make the impossible, possible

Your Goal

to make dreams come true

Your Strategy

create a vision and live by it

Your Motto

turning dreams into reality

Your Fear

unintended negative consequences

Your Achilles Heel

becoming manipulative

Nothing is impossible, the word itself says 'I'm possible'

The Magician could be the right identity for your brand if:

  • the product or service is transformative
  • its implicit promise is to transform customers
  • it has a new-age quality
  • it is consciousness-expanding
  • it transforms confusion into clarity
  • it is user-friendly
  • has spiritual connotations
  • it is a very new, contemporary product
  • it is medium- to high-priced
  • helps people transform their world, inspire change, expand consciousness.

Brand Culture

inspiring, empowering and dynamic

Brand Voice

charismatic, visionary and transformative

Brand Experience

creating magic or having special rituals

Magician Archetype Examples


Making the impossible possible - a car that runs without petrol and can drive its self, safely and efficiently – and look amazing? Unbelievable!

A visionary car for the future is now our reality. Tesla has looked to science, boundless opportunities and a purpose steeped in the value of green energy to come up with a truly magical car.

Transforming your driving experience, Tesla is also transforming the clean future of the world, not just through their cars but as part of their brand positioning. A true Magician Brand Personality if ever there was one.


There’s no doubt that Disney is the king of the magician brands! Everything they touch turns to magic.

The experiences that they create, the characters, the movies, the music – they really do own the happiest places on earth! Disney is complete wonder. They make the impossible, possible. They bring a vision to life, inspiring children and adults all over the world.

Other Magician Brands

Personal Brand Examples

Seth Godin
Steve Jobs
Seth Godin
Martin Luther King

The Magician Brand Colours






Magician Archetype Imagery

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.