Your Desire
to have connected relationships
Your Goal
to have loving and committed relationships
Your Strategy
to be desired
The Seducer’s purpose in life is to make people feel special
The Seducer is all about intimacy and connection, and to make their customers feel special. The name might imply that The Seducer is only about romance, sensuality and seductiveness however, the main focus of The Seducer is to create close and lasting relationships, to achieve intimacy, luxury or indulgence. The Seducer encompasses all 5 states of love, which include; parental, familial, friendships, spiritual, and romantic.
Your Motto
all you need is love
Your Fear
being alone, unwanted and unloved
Your Achilles Heel
the desire to please others, whether it's good for you or not
The Seducer archetype may be right for your brand identity if:
- it helps people belong, find friends or partners
- its function is to help people have a good time
- it is moderately to high priced
- it is produced by a freewheeling, fun-loving organisational structure
- it needs to differentiate itself from self-important, overconfident brands
- helps people feel appreciated, belong, connect, enjoy intimacy, build relationships.
Brand Culture
connected and relationship focused
Brand Voice
sultry, seductive and enticing
Brand Experience
warm, welcoming and special
The Seducer Mood Board and Design Voice
The Seducer Family Members
The Seducer family is comprised of the main Seducer Brand Personality that focuses on relationship, connection, desire and indulgence. However, six family members in this archetype can help you hone the personality with nuances that may represent your brand better.
Seducer Archetype Examples
Ferrari
They are sexy, indulgent and oh so seductive.
You can’t help but turn your head when one drives by. Ferrari harnesses The Seducer Brand Personality by tapping into the attraction of owning this expensive, sleek, fast car. The strong emotion of sensuality and seductiveness makes owning or driving a Ferrari an experience all of its own.
Victoria’s Secret
There is no doubt that Victoria’s Secret is the Seducer brand.
Not only are their products provocative, indulgent and sensual, but they are designed to make the wearers of these skimpy garments feel sexy and passionate. Their adverts and imagery invite consumers to fantasise and desire their products all the while creating an intimate shopping experience with mood lighting, flowing displays and welcoming interiors.
Other Seducer Brands
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Personal Brand Examples
The Seducer Brand Colours
Seducer Archetype Imagery
Use your 5 Senses to enhance The Seducer Brand
A great brand experience will touch on as many of the five senses as possible. Be imaginative and see how you can implement as many touch points as possible into your branding to create a memorable brand experience.
Sight
Attractive and aesthetically pleasing to look upon. Intimate imagery and sultry colours that are warm and inviting. Soft lighting and luxurious interiors include ceiling-to-floor curtains, plush carpets and tactile furnishings.
Sound
Soft, gentle and enticing. The whisper of a voice, dulcet tones and jazz music.
Smell
Full of seductive and sensual aromas, The Seducer is positioned under the ‘Fire’ quadrant (see diagram in Chapter 16). The combination of sumptuous rich flowers and evocative Oriental resins ensures that these scents captivate and hold the attention of those who come in contact with it. Vanilla, musk, chocolate, and salted caramel, along with the Soft Orientals of incense and amber and through to the more complex Woody Orientals of patchouli and sandalwood, create an undeniably dramatic result.
Taste
This is a personality that loves to indulge. Entrée would be oysters; the main course would consist of lobster, while there would always be room for dessert. This brand enjoys sweet pleasures – from cakes and pastries to sweets and lashings of chocolate. It should be no surprise then that their hot beverage of choice would be hot chocolate, while their go-to alcohol would be a bottle of only your finest champagne.
Touch
Materials that are highly tactile such as silk, satin, velvet and fur. However, the seduction of leather and lace cannot be ignored for either a masculine or ultra-feminine feel.
Smell is a very emotive sense. Few things can take us back to a specific time and place as a particular scent. It can create a mood from the second you encounter it.
We have broken the Michael Edwards Fragrance Wheel into quadrants – Earth, Water, Wind and Fire.
Earth: Calm and authentic, these scents are refined and sophisticated. They are very grounded, strong and determined.
Brand Personalities: The Explorer, The Ruler, The Sage
Water: Lively and charming, while cheerful and full of ideas, the Water quadrant sparks spontaneity, laughter, festivity. Filled with energy and vitality, these scents are direct, unpretentious and sparkling.
Brand Personalities: The Entertainer, The Hero, The Neighbour
Air: Gentle, sensitive and dreamy, Air scents have a maternal discretion and reserved nature. They also reflect creative characters, gentle strength and determination.
Brand Personalities: The Caregiver, The Creator, The Innocent
Fire: Seductive, moody and impossible to forget. Fire scents evoke a sense of mystery, intrigue and attraction.
Brand Personalities: The Magician, The Rebel, The Seducer
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
