Your Desire
to enjoy life and have fun doing it
Your Goal
to bring laughter, fun and joy to the world
Your Strategy
to be curious, playful and engaging
The Entertainer’s purpose in life is to make people feel good, lighten the mood and enjoy themselves
Entertainers bring out the playful attributes of the inner child encouraging impulsive and unrestrained behaviour. Entertainers enjoy standing out and encourage people to laugh with them. They have the ability to diffuse situations by using their quick wit and humour.
Your Motto
life is too short to be serious
Your Fear
boredom
Your Achilles Heel
staying on task and being frivolous
The Entertainer archetype may be right for your brand identity if:
- it gives people a sense of belonging
- it helps people have a good time
- is low or moderately priced
- is produced by a fun-loving company
- it needs to be differentiated from self-important, overconfident established brands
- it helps people have a good time or enjoy what they are doing, allowing people to be more impulsive and spontaneous.
Brand Culture
to laugh, have fun and be curious
Brand Voice
witty, humorous and often loud
Brand Experience
light hearted, humorous and entertaining
The Entertainer Mood Board and Brand Voice
The Entertainer Family Members
The Entertainer family is comprised of the main Entertainer Brand Personality that focuses on curiosity, fun and wit. However, six members within this personality archetype can help you hone the personality with nuances that may represent your brand better.
Entertainer Archetype Examples
Hyundai
Yes this is an advert for a car, and yes the car appears in every shot of the advert, but it’s the humour and wit that keeps you watching.
Hyundai uses emotion, comedy and entertainment to get their message across. Their Super Bowl adverts have become famous for the use of Hollywood stars that infuse funny and playful experiences – all while marketing the different Hyundai vehicles.
M&M’s
With spokesperson Big Red at the helm, you know that there is always something entertaining going on with his band of crispy, nutty and delicious friends.
Somehow, they always find themselves in situations where people just want to eat them! Always funny, always engaging, M&M’s has been able to craft ongoing storytelling through their characters and embrace The Entertainer Brand Personality at the same time.
Other Entertainer Brands
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Personal Brand Examples
The Entertainer Brand Colours
Entertainer Archetype Imagery
Use your 5 Senses to enhance The Entertainer Brand
A great brand experience will touch on as many of the five senses as possible. Be imaginative and see how you can implement as many touch points as possible into your branding to create a memorable brand experience.
Sight
Vibrant colours and a flurry of movement. Entertainer imagery or spaces have a lot to look at and take in. Some may find it overwhelming, but The Entertainer consumer will find it engaging and interesting and want to take it all in at once. Imagery will be colourful with bright, eye-catching colours. Shapes tend to be free-form or have rounded edges. The straight lines of a square or rectangle are too stifled for The Entertainer. Imagery can also verge on the crazy or absurd. If it makes you laugh or smile, you’ve hit the mark.
Sound
This is not a quiet place to work or visit. Loud, energetic, finger-clicking or sing-along music will exude from this brand.
Smell
Nothing boring for The Entertainer – if it makes you happy, it’s likely to be spot on, so dessert is a must. Think of fun tastes such as popping candy, sherbet or melted chocolate.
Taste
Flashing buttons to press, boxes that pop open, and anything interactive that encourages curiosity and engagement.
Touch
The Entertainer’s five senses
Entertainers are fun and frivolous, and not at all serious. Their signature scent should provoke playfulness, laughter and joy. They are part of the ‘Water’ category of scents making them a lively and sparkling personality. The smells that match The Entertainer are cheerful by nature and evoke feelings of boundless energy. Think fun, emotion-provoking smells such as popcorn, bubblegum or candyfloss. Or, for something a little less emotive, try scents from the Michael Edwards Fragrance Wheel citrus, water and green, especially the energetic citrus fragrances such as lemongrass, orange or bergamot.
Smell is a very emotive sense. Few things can take us back to a specific time and place as a particular scent. It can create a mood from the second you encounter it.
We have broken the Michael Edwards Fragrance Wheel into quadrants – Earth, Water, Wind and Fire.
Earth: Calm and authentic, these scents are refined and sophisticated. They are very grounded, strong and determined.
Brand Personalities: The Explorer, The Ruler, The Sage
Water: Lively and charming, while cheerful and full of ideas, the Water quadrant sparks spontaneity, laughter, festivity. Filled with energy and vitality, these scents are direct, unpretentious and sparkling.
Brand Personalities: The Entertainer, The Hero, The Neighbour
Air: Gentle, sensitive and dreamy, Air scents have a maternal discretion and reserved nature. They also reflect creative characters, gentle strength and determination.
Brand Personalities: The Caregiver, The Creator, The Innocent
Fire: Seductive, moody and impossible to forget. Fire scents evoke a sense of mystery, intrigue and attraction.
Brand Personalities: The Magician, The Rebel, The Seducer
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
