Your Desire
to create the perfect product or service
Your Goal
turn ideas into reality
Your Strategy
brainstorm and use creative thinking to problem solve
The Creators’s purpose in life is to see new ideas take shape and to see visions realised
The Creator personality loves anything unique or unusual. They are attracted to clever innovation and visionary creations. They strive to demonstrate their unconventional thinking, innovation and individuality.
Your Motto
your only limitation is your imagination
Your Fear
creative block
Your Achilles Heel
perfectionism
The Creator archetype may be right for your brand identity if:
- it promotes self-expression, gives customers choices and options, helps foster innovation or is artistic in design
- you want to differentiate it from a “do-it-all” brand that leaves little room for the imagination
- your product has a do-it-yourself aspect that saves money
- your customer has the time to be creative
- your organisation has a creative culture
- help customers express or create, and foster their imagination.
Brand Culture
encourages self expression, creative thinking and new ideas
Brand Voice
expressive, individual and poetic
Brand Experience
unique, quality driven and special
The Creator Mood Board and Brand Voice
The Creator Family Members
The Creator family is made up of the main Creator Brand Personality that focuses very strongly on self-expression. As a rule of thumb this personality is creative, lateral-thinking and achievement-orientated. They have a highly developed aesthetic and a tendency to strive for perfectionism. There are however six family members within The Creator archetype that hone into different characteristics that you may feel are more aligned with your brand.
Creator Archetype Examples
Honda
Clever, pioneering and demonstrating their level of expertise without having to show the car driving through the city, country and everywhere else that you see other car advertisements take their vehicles is creative, out of the box thinking and highly ingenious.
Completely different to all other car advertisements, Honda takes their brand to a new level connecting the intelligent buyer who loves new and innovative products with their brand through imaginative, visionary marketing that skilfully tells a story of ‘Fulfilling the Power of Dreams’.
Lego
Who would have thought that a company that produces small little blocks of plastic that fit together would be named in 2017 as the most powerful brand in the world?
Beating Google, Apple, Nike, Coca-Cola and McDonald’s, Lego sits on the top of the branding pile due to their unwavering commitment to creativity, imagination, unlimited potential, discovery and constructivism. These small blocks of plastic coupled with a little imagination could become a racing car, castle or fortress.
Lego is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning which makes them the perfect Creator Brand Personality.
Other Creator Brands
Previous
Next
Personal Brand Examples
The Creator Brand Colours
Creator Archetype Imagery
Use your 5 Senses to enhance The Creator Brand
A great brand experience will touch on as many of the five senses as possible. Be imaginative and see how you can implement as many touch points as possible into your branding to create a memorable brand experience.
Sight
Bright colours, abstract shapes and intriguing décor or design, is a selling point for this brand. Colourful or striking flowers that are eye-catching and can be changed often so that nothing becomes stagnant or boring. Shapes to use in design can literally be anything. Free-form, rounded shapes, zig-zags – this is The Creator – use your imagination. Images should be bold, unique and can include interesting angles.
Sound
Anything goes – from Enya to the Beatles, Mongolian throat singers to classical. You’re unique so play and listen to what you want – everyday will be a different experience.
Smell
Sitting under the ‘Air’ category of scents Creators brands connect with the Floral section of the Michael Edwards Fragrance Wheel (see diagram in Chapter 16). Fresh cut flowers, a touch of fruity scents along with the more energised aromas of orange blossomed or sweet spices. However, in true Creator style they are not likely to be content with fitting in a designated box. In fact, they are likely to make up their own blend for the perfect signature brand scent regardless of what scent quadrant they are in.
Taste
If it’s different, interesting and not mainstream it is part of The Creators taste. They enjoy fresh and healthy meals and could very possibly be vegan, pescatarian, vegetarian (or any other variant). Generally, they will appreciate tea more than coffee. But their favourite drinks are fresh fruit juices, lemonades, and sparkling water with a twist of lemon. They are also prone to enjoy a sneaky cocktail or champagne!
Touch
Variety is the spice of life, as long as there is lots of texture. Mix it up. Juxtapose velvet and satin, cotton and weaves. The Creator can be eclectic and unique – if it’s aesthetically pleasing.
Smell is a very emotive sense. Few things can take us back to a specific time and place as a particular scent. It can create a mood from the second you encounter it.
We have broken the Michael Edwards Fragrance Wheel into quadrants – Earth, Water, Wind and Fire.
Earth: Calm and authentic, these scents are refined and sophisticated. They are very grounded, strong and determined.
Brand Personalities: The Explorer, The Ruler, The Sage
Water: Lively and charming, while cheerful and full of ideas, the Water quadrant sparks spontaneity, laughter, festivity. Filled with energy and vitality, these scents are direct, unpretentious and sparkling.
Brand Personalities: The Entertainer, The Hero, The Neighbour
Air: Gentle, sensitive and dreamy, Air scents have a maternal discretion and reserved nature. They also reflect creative characters, gentle strength and determination.
Brand Personalities: The Caregiver, The Creator, The Innocent
Fire: Seductive, moody and impossible to forget. Fire scents evoke a sense of mystery, intrigue and attraction.
Brand Personalities: The Magician, The Rebel, The Seducer
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
