And here's the big one... Do you feel that you can't charge clients more as you're scared that you may lose them - and we all know how hard clients are to come by?
Would you like to have happy, loyal and engaged customers who rave about you and give you repeat business?
How about an easy to use, cost effective system that helps you increase your bottom line?
What if this same system makes your job as a designer easier, and helps bring your customer on the branding journey with you?
Hi! My name is Debbie O’Connor.
When I first started in the industry (many years ago), I realised that most clients believed that their logo was their brand. I spent a lot of time and energy trying to educate them on branding and demonstrating that it is so much more than their logo, colours or fonts! It was tough! Super frustrating and mostly resulted in more effort from me with very little financial gain.
To help make my life easier I decided to create a system that I called Brand Personalities. I tapped into the psychology that I learnt at university and developed a word association quiz that I based on Carl Jung’s 12 Personality Archetypes.
As a brand strategist by profession and a graphic designer by trade, I now take my clients through this system every time I work with them.
The result… Firstly it creates amazing leads for my business and I get huge buy-in and engagment from my clients. They gain better understanding and appreciation of what branding is, it has increased how much I charge, and has resulted in more repeat work.
These days I mostly consult, mentor or train, so I’m not on the tools much.
But I hear so many designers share the same story – that they are undervalued and underpaid.
This has to stop!
I’ve experienced first hand the challenges of being a designer and I’ve also seen how powerful this tool is.
But before I spend my time, energy and money putting it all together I need to find out if this would be of any interest or value. Please click the link below if this has sparked an interest. I’m not expecting you to sign up – I just want to see if there is a market for this system.
Understanding 'who' the brand is, creates a strong strategy for the brand.
Knowing 'how' your client needs to sound makes copywriting + headlines easier.
Brand personality makes choosing colours a cinch!
Whether it's team photos or stock images personality is key.
Find fonts that reflect the personality of the brand.
Don't work for your client, work with them for a stronger connection.
Case study: Awards Agency brand was developed on The Hero Brand Personality. The visuals, language, tone, culture and experience ooze personality and resulted in our agency winning an international Stevie award and a Sydney Design Award.
I built this system as I was frustrated that customers just didn’t get how important branding is. I used to get upset when they expected me to work for free, as they undervalued what I had to offer.
The Brand Personalities system was designed to prove to my clients how much branding, with a strategy behind every decision, could completely change their business. It gave me an opportunity to educate my clients and to get them actively involved in developing their brand.
This word association system has been adapted to a commercial environment. It taps heavily into people’s psyche, and subconsciously connects the brand to the perfect customer. And clients love it!
When they discover what the personality of their brand is, they realise that there is more to branding than just a logo, and they gain clarity on ‘who’ their brand is, which ensures the longevity of the brand.
This system has allowed me to actively engage my clients and bring them on the branding journey. Whether you’re a graphic designer, copywriter, photographer or marketer, this system can literally change your business and how you work with your customers.
“To have a successful brand it needs to “talk” to you. By using Brand Personalities I was able to quickly define what Love Beans was, it’s “voice”, look/feel. I was able to put together a checklist so that the words and images I used were always on target. I believe that Debbie’s system was an essential part of Love Beans being the early success it is.”
Tamara – Love Beans
Collaboration is the key to communal success.