What are Brand Personalities/archetypes?
We developed the Brand Personalities quiz using psychologist Carl Jung’s 12 personality archetype profiles. These are personalities that we all subconsciously know and understand.
Thing is, as creatives we know a brand needs to have a personality. However, we also know that sometimes our clients can find it difficult to uncover that personality, and what it means for their branding decisions. And frankly just picking one and hoping for the best is not a decent strategy.
With the Brand Personalities license, we’ve done all the hard work for you. This quiz helps the client be a part of the discovery process.