Your Desire
to find the truth
Your Goal
to use intelligence and analysis to understand the world
Your Strategy
seeking out information and knowledge
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The Sage’s purpose in life is to find the answers to their questions
The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true. They thrive on knowledge and being in the know, and they enjoy sharing their findings with others to help benefit everyone.
Your Motto
The truth will come out
Your Fear
being duped, misled or appearing ignorant
Your Achilles Heel
can study details forever and never act
Brand Culture
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Brand Voice
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Brand Experience
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The Sage Mood Board and Brand Voice
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
