Your Desire
for the world to live in gratitude, peace and harmony
Your Goal
to help others
Your Strategy
to do the right thing and be optimistic
Your free bag of tricks will be emailed!
The Innocent is an optimist who will always look for and find the good in people and life. They enjoy the simple things. They will stop to smell the roses and smile at strangers. They are slow to judge and quick to forgive. Free of corruption, the Innocent seeks harmony in the world.
for the world to live in gratitude, peace and harmony
to help others
to do the right thing and be optimistic
the glass is half full (not empty)
to be punished for doing something wrong
being naive or gullible
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Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.