Your Desire
to prove your worth through courageous acts
Your Goal
to improve the world
Your Strategy
do things for others
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Build a Brand with Personality
Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract attention and make you want to buy from them, while others are bland. Stand out from the crowd by discovering your Brand Personality.
Immerse yourself in The Hero
Think your brand is The Hero and want to learn more? We have a course to deep dive The Hero Brand Personality and learn how to improve the world.
The Hero’s purpose in life is to improve the world
They inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more. The Hero wants to leave a legacy and doesn’t mind sacrificing for it. This makes the Hero quick on its feet, making fast and smart decisions to save the world.
Your Motto
where there's a will, there's a way
Your Fear
weakness, vulnerability, being scared
Your Achilles Heel
arrogant and challenging
Brand Culture
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Brand Voice
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Brand Experience
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The Hero Mood Board and Brand Voice
Family Members
The Hero Family is made up from the main Hero Brand Personality with six family members that you may feel fit your brand better. You can learn about the additional family members in the Brand Archetype Academy.
Take the Test to unlock great examples of the Hero Archetype.
Take the Test to see other Hero Brands.
Take the Test to uncover examples of a Hero as a Personal Brand.
Take the Test and unlock the perfect colour palette for a Hero Brand to resonate with their audience.
Take the Test to view samples of the ideal branding imagery to use for a Hero.
Five Senses
Take the Test and learn how to touch on the five senses with your customers, making for an unforgettable brand experience.
Brand Archetype Academy
The Brand Archetype Academy will teach you everything you need to know about Brand with Personalities. Unlocking the elements to 12 personality archetypes we already subconsciously know, Brand Strategist and author, Debbie O’Connor hones in even deeper into the additional 6 family members in each group. A grand total of 84 Archetypes.Join the waitlist below to be the first to hear about Brand Archetype Academy and find a deeper understanding of Brand Archetypes we’ve never seen before.
Meet the Archetypes
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
