The Creator's purpose in life is to see new ideas take shape and to see visions realised

The Creator personality loves anything unique or unusual. They are attracted to clever innovation and visionary creations. They strive to demonstrate their unconventional thinking, innovation and individuality.

Your Goal

turn ideas into reality

Your Desire

to create the perfect product or service

Your Strategy

brainstorm and use creative thinking to problem solve

Your Motto

your only limitation is your imagination

Your Fear

creative block

Your Achilles Heel


You can’t use up creativity.
The more you use, the more you have.

Oscar Wilde

The Creator archetype may be right for your brand identity if:

  • it promotes self-expression, gives customers choices and options, helps foster innovation or is artistic in design
  • you want to differentiate it from a "do-it-all" brand that leaves little room for the imagination
  • your product has a do-it-yourself aspect that saves money
  • your customer has the time to be creative
  • your organisation has a creative culture
  • help customers express or create, and foster their imagination.

Brand Culture

encourages self expression, creative thinking and new ideas

Brand Voice

expressive, individual and poetic

Brand Experience

unique, quality driven and special

Creator Archetype Examples


Clever, pioneering and demonstrating their level of expertise without having to show the car driving through the city, country and everywhere else that you see other car advertisements take their vehicles is creative, out of the box thinking and highly ingenious.

Completely different to all other car advertisements, Honda takes their brand to a new level connecting the intelligent buyer who loves new and innovative products with their brand through imaginative, visionary marketing that skilfully tells a story of 'Fulfilling the Power of Dreams'.


Who would have thought that a company that produces small little blocks of plastic that fit together would be named in 2017 as the most powerful brand in the world?

Beating Google, Apple, Nike, Coca-Cola and McDonald's, Lego sits on the top of the branding pile due to their unwavering commitment to creativity, imagination, unlimited potential, discovery and constructivism. These small blocks of plastic coupled with a little imagination could become a racing car, castle or fortress.

Lego is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning which makes them the perfect Creator Brand Personality.

Other Creator Brands

Personal Brand Examples

Martha Stewart
Iris Apfel
Martha Stewart
Willy Wonka

The Creator Brand Colours






Creator Archetype Imagery

Meet the Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.

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