The Creator personality loves anything unique or unusual. They are attracted to clever innovation and visionary creations. They strive to demonstrate their unconventional thinking, innovation and individuality.
Clever, pioneering and demonstrating their level of expertise without having to show the car driving through the city, country and everywhere else that you see other car advertisements take their vehicles is creative, out of the box thinking and highly ingenious.
Completely different to all other car advertisements, Honda takes their brand to a new level connecting the intelligent buyer who loves new and innovative products with their brand through imaginative, visionary marketing that skilfully tells a story of 'Fulfilling the Power of Dreams'.
Beating Google, Apple, Nike, Coca-Cola and McDonald's, Lego sits on the top of the branding pile due to their unwavering commitment to creativity, imagination, unlimited potential, discovery and constructivism. These small blocks of plastic coupled with a little imagination could become a racing car, castle or fortress.
Lego is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning which makes them the perfect Creator Brand Personality.
Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.
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